White Brick Wall

Where simplicity, hues, and contemporary design coalesce

White Brick Wall doesn’t only strive to deliver à la mode homeware, apparels and accessories but also seeks to inspire you with inventive design trends.

There’s nothing better in the world to possess than an abode that you wouldn’t want to step out of and a wardrobe that you wouldn’t mind repeating every now and then. No, I’m not telling you to adopt an anti-social lifestyle, nor am I suggesting you to have a limited wardrobe but you might want to experiment with unconventionally snazzy art, décor, furnishings, apparels, accessories, and souvenirs to embellish your home, yourself and your soul. When you think of unconventional home décor, a lot of stores in Goa and beyond may dawn on you but what I’m sharing with you is beyond any store imaginable. White Brick Wall, a chic and contemporary multi-design concept store located in the heart of Panjim is not just a store but an experience in itself. An experience that will not only illuminate your senses with eccentric ways of bedecking your abode but will also inspire you to create countless new ones.

My first step into this ravishing concept store took me to a wondrous space replete with vintage charm, vibrant hues, contemporary and post-contemporary design, along with an inspiring artistic bliss. While the strikingly chromatic watering cans and vases made some astonishingly decorative ideas sprout in my head; the multi-utility bird cages that hung with much awe made me want to break free from all the conventional ways of home styling and furnishing. White Brick Wall, launched in June 2014, has been conceptualized keeping in mind Goa’s cosmopolitan culture and blooming expat population delivering innovative design solutions for modern global customers with fine aesthetic sensibilities. WBW has recently launched their own home styling venture where they provide end to end décor services that are customizable and seek to bring your home to life.

Specializing in innovative homeware, eclectic range of women’s clothing and accessories, handpicked selection of kids’ apparels, toys, and books, traditional weaves including block printing and ikat clothing, and of course, an array of thought provoking souvenirs including stationary, magnets, mugs, and a whole lot of handmade products; White Brick Wall makes for a shoppers’ paradise! What caught my eye was their wooden, pottery, and galvanized steel tableware and service ware along with an inventive and vivid take on the traditional ‘dabbas’ (tiffin boxes) while what caught my nose was a collection of mesmerizingly fragrant and natural scented candles and incense sticks. For the kiddos, their onesies and nightwear block printed with urban patterns like cabs and rickshaws will make you go aww while their 1^stbirthday hampers and baby shower hampers make for perfect presents for the little ones.

White Brick Wall can be best visited for western couture, bags, and accessories, all for women. Their painstakingly sourced garments stand for quality fabrics sewn with design trends that are on the rage. Their clothing range also features Indian fusion wear ornamented with out-of-the-box block printed patterns. And if you find something that’s not mentioned in my humble story, consider yourself lucky. Kudos to Shamoli Barreto and Liesel Duarte for blessing Goa with such a voguish store by stacking up simplicity, inventiveness, modernity, and colours in the same shelf and pulling off something as spectacular as White Brick Wall.

Now that you know where to jack your trinkets, embellishments, fineries, and presents for Christmas from; let me enlighten you about some of their initiatives that’ll make you go Hallelujah! Stay on the lookout for their pre-Christmas pop-up sale on apparels with an all new and exclusive collection of handpicked outfits to dazzle up your festive evenings. WBW will also be organizing ‘Santa’s Workshop’ wherein you can donate presents which will be packaged by them and delivered to orphanages around Goa. And surprises don’t just end here; Christmas at WBW will be celebrated for 12 days where 12 lucky customers will stand a chance to get exciting presents. All in all, WBW will be loaded with a whole lot of unique and trendy Christmas adornments which you must not miss.

Meanwhile, Merry Christmas!

Text: Shubham Gupta

Pics: Rahul de Cunha